A look at Spotter and Jellysmack, two companies offering YouTubers cash in exchange for up to five year of ad sales generated by licensing their old videos (Miles Kruppa/Wall Street Journal)

Miles Kruppa / Wall Street Journal:
A look at Spotter and Jellysmack, two companies offering YouTubers cash in exchange for up to five year of ad sales generated by licensing their old videos  —  Investors bet the back catalogs of top YouTubers will increase in value  —  TikTok, Instagram Reels or YouTube Shorts: Who Will Win the Short-Video Race?

Wall Street Journal:
Internal Meta documents detail Instagram’s struggle to compete with TikTok; users spend 17.6M hours per day watching Reels, far below TikTok’s 197.8M hours  —  Reels faces formidable competition from the leading short-video platform; creators follow the views

David Pierce / The Verge:
An interview with YouTube Shorts Director of Product Management Todd Sherman on UI challenges as YouTube rolls out the TikTok competitor to its TV apps  —  YouTube Shorts is working.  That much Todd Sherman knows for sure.  Sherman, the product manager behind YouTube’s endless-scrolling …

Sarah Perez / TechCrunch:
Responding to user feedback, YouTube splits video content into three tabs on channel pages: Videos, Shorts, and Live  —  YouTube is rolling out a change impacting how videos appear on its platform.  The company today announced a redesign that now splits video content into three different tabs …

Amanda Silberling / TechCrunch:
YouTube rolls out narration voiceovers for Shorts on iOS, a popular feature on TikTok  —  YouTube Shorts continues to compete with TikTok by adding loads of new features that are popular on the other app.  Today, the Google-owned platform is rolling out a narration voiceover feature on iOS, a tool that is already often used on TikTok.

Karissa Bell / Engadget:
YouTube plans to expand its Partners Program to give a 45% cut of Shorts ad revenue to creators that have 10M views on Shorts within a 90-day period  —  YouTube just announced a major change to its Partner Program that will allow its short-form video creators to make a lot more money from its platform.