An interview with YouTube Shorts Director of Product Management Todd Sherman on UI challenges as YouTube rolls out the TikTok competitor to its TV apps (David Pierce/The Verge)

David Pierce / The Verge:
An interview with YouTube Shorts Director of Product Management Todd Sherman on UI challenges as YouTube rolls out the TikTok competitor to its TV apps  —  YouTube Shorts is working.  That much Todd Sherman knows for sure.  Sherman, the product manager behind YouTube’s endless-scrolling …

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YouTube rolls out narration voiceovers for Shorts on iOS, a popular feature on TikTok (Amanda Silberling/TechCrunch)

Amanda Silberling / TechCrunch:
YouTube rolls out narration voiceovers for Shorts on iOS, a popular feature on TikTok  —  YouTube Shorts continues to compete with TikTok by adding loads of new features that are popular on the other app.  Today, the Google-owned platform is rolling out a narration voiceover feature on iOS, a tool that is already often used on TikTok.

YouTube plans to expand its Partners Program to give a 45% cut of Shorts ad revenue to creators that have 10M views on Shorts within a 90-day period (Karissa Bell/Engadget)

Karissa Bell / Engadget:
YouTube plans to expand its Partners Program to give a 45% cut of Shorts ad revenue to creators that have 10M views on Shorts within a 90-day period  —  YouTube just announced a major change to its Partner Program that will allow its short-form video creators to make a lot more money from its platform.

Google brings continuous scrolling to desktop in English in the US, loading six pages of results, following a similar change on mobile in October 2021 (Jon Porter/The Verge)

Jon Porter / The Verge:
Google brings continuous scrolling to desktop in English in the US, loading six pages of results, following a similar change on mobile in October 2021  —  Google’s search results on desktop will load in a continuous scroll instead of dividing into pages, the company has announced.

YouTube introduces Shorts shopping features, letting users buy products while scrolling through videos, diversifying its revenue streams during a weak ad market (Financial Times)

Financial Times:
YouTube introduces Shorts shopping features, letting users buy products while scrolling through videos, diversifying its revenue streams during a weak ad market  —  World’s biggest online videos platform seeks new forms of revenue  —  YouTube is ramping up its push into ecommerce …

Twitter plans to add a TikTok-like full-screen video scrolling UI for English-speaking users on iOS, and a video carousel to the Explore tab on iOS and Android (Mitchell Clark/The Verge)

Mitchell Clark / The Verge:
Twitter plans to add a TikTok-like full-screen video scrolling UI for English-speaking users on iOS, and a video carousel to the Explore tab on iOS and Android  —  Twitter is joining the bandwagon of social media companies copying TikTok’s everlasting scroll of videos.