In an email to advertisers, Twitter says it will launch controls to prevent ads from showing up next to tweets containing certain keywords as soon as next week (Sheila Dang/Reuters)

Sheila Dang / Reuters:
In an email to advertisers, Twitter says it will launch controls to prevent ads from showing up next to tweets containing certain keywords as soon as next week  —  Twitter Inc will roll out new controls as soon as next week to let companies prevent their ads from appearing above …

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Twitter’s head of trust and safety Ella Irwin says the company manually reviewed “any and all accounts” that violated its new policy by posting links to ElonJet (Sheila Dang/Reuters)

Sheila Dang / Reuters:
Twitter’s head of trust and safety Ella Irwin says the company manually reviewed “any and all accounts” that violated its new policy by posting links to ElonJet  —  Twitter Inc’s head of trust and safety told Reuters the company manually reviewed “any and all accounts” …

Hands-on with Netflix’s Basic with Ads: while most shows have pre-roll ads, mid-roll ads are more unpredictable; many popular shows are locked to higher tiers (Jay Peters/The Verge)

Jay Peters / The Verge:
Hands-on with Netflix’s Basic with Ads: while most shows have pre-roll ads, mid-roll ads are more unpredictable; many popular shows are locked to higher tiers  —  Clicking into something on Netflix’s new ads tier is a roll of the dice: you never know how many ads you might have to sit through.

Sources: Twitter offers advertisers generous incentives, including matching $500K to $1M in spending in 2022, in a bid to jump start its faltering business (Patience Haggin/Wall Street Journal)

Patience Haggin / Wall Street Journal:
Sources: Twitter offers advertisers generous incentives, including matching $500K to $1M in spending in 2022, in a bid to jump start its faltering business  —  Advertisers booking at least $500,000 in incremental spending would be matched, up to a $1 million cap  —  Elon Musk Says Twitter Bankruptcy Is a Possibility.

After Apple rolls out its new App Store ad units, prominent developers complain about gambling ads appearing in their app listings with no way to stop them (Joe Rossignol/MacRumors)

Joe Rossignol / MacRumors:
After Apple rolls out its new App Store ad units, prominent developers complain about gambling ads appearing in their app listings with no way to stop them  —  Apple today rolled out new ad placements in the App Store on the iPhone, allowing developers to advertise their apps in more places …

Source: Twitter is telling advertisers it has added 15M mDAUs since the end of Q2, “crossing the quarter billion mark”; Musk also tweeted user numbers were up (Alex Heath/The Verge)

Alex Heath / The Verge:
Source: Twitter is telling advertisers it has added 15M mDAUs since the end of Q2, “crossing the quarter billion mark”; Musk also tweeted user numbers were up  —  Twitter’s daily user growth hit “all-time highs” during the first full week of Elon Musk owning the platform …