Snapchat partners with Adidas to launch a Bitmoji Fashion Drop, giving users a limited time to buy an item they can only acquire with Snap Tokens, a first (Aisha Malik/TechCrunch)

Sarah Perez / TechCrunch:
Snap partners with Amazon to let users try on eyewear in AR through dozens of new Shopping Lenses  —  Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try …

Mariella Moon / Engadget:
Snap makes Snapchat for Web available to all users globally, including support for video calls, releases iOS 16 lock screen widgets, and more  —  Snapchat’s messaging and video chat features first made their way to browsers back in July, but only in select markets and for Snapchat+ subscribers.

Financial Times:
OnlyFans plans to let creators sell merchandise directly to viewers in partnership with e-commerce platform Spring  —  Social network will allow content creators to sell merchandise directly to their viewers  —  Content creators on OnlyFans will be able to sell merchandise directly to their viewers …

TechCrunch:
A look at Snap’s decision to close Zenly, popular in Europe and Asia with a claimed ~35M MAUs earlier in 2022, to “focus on Snap Map”, which has 300M+ MAUs  —  Snapchat’s parent Snap became the latest tech company to announce a huge round of layoffs, confirming ongoing rumors yesterday …

Steve Dent / Engadget:
Snap adds new features to its $4/month Snapchat+ subscription app, including “Story Expiration” controls, custom notification sounds, and camera color borders  —  It’s also launching custom notifications sounds, camera borders and more on Snapchat+

Lauren Forristal / TechCrunch:
Source: creators that use Snapchat’s TikTok clone Spotlight will now be paid millions per year, down from millions per week in 2021 and $1M per day in 2020  —  Snapchat has changed the way it pays creators through its Spotlight reward fund.  Creators that use Snapchat’s TikTok clone …