Sources: Twitter offers advertisers generous incentives, including matching $500K to $1M in spending in 2022, in a bid to jump start its faltering business (Patience Haggin/Wall Street Journal)

Todd Spangler / Variety:
Elon Musk seeks to reassure Twitter advertisers, arguing his goal is not “to make more money” and the service “cannot become a free-for-all hellscape”  —  Mega-billionaire Elon Musk, nearing the finish line in his rocky takeover of Twitter, posted an open letter …

Rohan Goswami / CNBC:
Court records: FTX’s winning bid for Voyager Digital includes a $51M cash payment, and $60M in earnouts and incentives for Voyager users that onboard with FTX  —  – FTX’s winning bid for bankrupt crypto firm Voyager Digital includes a $51 million cash payment, with an additional $60 million in earnouts and incentives.

Alex Heath / The Verge:
Source: Twitter is telling advertisers it has added 15M mDAUs since the end of Q2, “crossing the quarter billion mark”; Musk also tweeted user numbers were up  —  Twitter’s daily user growth hit “all-time highs” during the first full week of Elon Musk owning the platform …

Wall Street Journal:
Elon Musk says Twitter has had a “massive” revenue drop due to activist groups pressuring advertisers, despite doing “everything” to “appease the activists”  —  Chief of the social-media company cites activist groups pressuring advertisers

Gillian Tan / Bloomberg:
Source: Sam Bankman-Fried told investors that FTX needs a cash injection or the company would need to file for bankruptcy due to a shortfall of up to $8B  —  Sam Bankman-Fried told FTX.com investors on Wednesday that without a cash injection the company would need to file for bankruptcy …

New York Times:
After taking over Twitter, Elon Musk repeats tactics from SpaceX and Tesla, including firing workers, talking of bankruptcy, and introducing a “hardcore” style  —  Firing people.  Talking of bankruptcy.  Telling workers to be “hard core.”  Mr. Musk has repeatedly used those tactics at many of his companies.