Source: Twitter is telling advertisers it has added 15M mDAUs since the end of Q2, “crossing the quarter billion mark”; Musk also tweeted user numbers were up (Alex Heath/The Verge)

Patience Haggin / Wall Street Journal:
Sources: Twitter offers advertisers generous incentives, including matching $500K to $1M in spending in 2022, in a bid to jump start its faltering business  —  Advertisers booking at least $500,000 in incremental spending would be matched, up to a $1 million cap  —  Elon Musk Says Twitter Bankruptcy Is a Possibility.

Todd Spangler / Variety:
Elon Musk seeks to reassure Twitter advertisers, arguing his goal is not “to make more money” and the service “cannot become a free-for-all hellscape”  —  Mega-billionaire Elon Musk, nearing the finish line in his rocky takeover of Twitter, posted an open letter …

Alex Heath / The Verge:
Sources: at an all-hands, Elon Musk said Twitter is done with layoffs and actively recruiting for roles in engineering and sales; Twitter has 2,700+ employees  —  After purging nearly two-thirds of Twitter’s 7,500-person workforce in three weeks, Elon Musk is hiring again.

Alex Heath / The Verge:
Sources: Elon Musk told employees that Twitter won’t relaunch paid verification until “we’re confident about significant impersonations not happening”  —  Elon Musk told Twitter employees on Monday that the company won’t relaunch its paid verification subscription, Twitter Blue …

Lauren Hirsch / New York Times:
Twitter faces ~$1B per year in interest expenses after Elon Musk’s deal added ~$13B in debt, up from ~$50M in 2021 when operations generated ~$633M in cash flow  —  Mr. Musk faces financial challenges in owning Twitter.  The site frequently loses money and took on $13 billion in debt for the blockbuster deal.

Wall Street Journal:
Elon Musk says Twitter has had a “massive” revenue drop due to activist groups pressuring advertisers, despite doing “everything” to “appease the activists”  —  Chief of the social-media company cites activist groups pressuring advertisers