The head of Instagram Adam Mosseri talks about balancing the urgency to make Reels work for Meta and not making “any mistakes by pushing too hard or too fast” (Alex Barinka/Bloomberg)

The Information:
Memo to staff: Adam Mosseri says its surveys of creators show Instagram lags behind TikTok and YouTube on the most important creator satisfaction dimensions  —  For the past couple of years, as Instagram has sought to better compete with TikTok, becoming more appealing to creators has been a top priority.

Alex Barinka / Bloomberg:
Meta reports Instagram reached ~2B MAUs globally, up from 1B in 2018, and WhatsApp reached 2B+ DAUs  —  Meta Platforms Inc.’s Instagram now has 2 billion monthly active users worldwide, closing in on the 2.96 billion who use Facebook, in a sign of the social media giant’s shifting makeup.

Wall Street Journal:
Internal Meta documents detail Instagram’s struggle to compete with TikTok; users spend 17.6M hours per day watching Reels, far below TikTok’s 197.8M hours  —  Reels faces formidable competition from the leading short-video platform; creators follow the views

Dan Seifert / The Verge:
iPad (10th gen) review: great performance and battery, lots of apps, and USB-C, but accessories are confusing and expensive, high price, and average display  —  Apple’s latest base-model iPad cribs a lot of features from the more expensive iPad Air.  But it also is considerably more expensive than before, making it a tough sell.

As students head back into classrooms this fall, some schools are already using the metaverse for teaching and learning. Yet, according to Jaime Donally, engagement director at Identity Automation and a former EdTech K–12 influencer, the metaverse doesn’t exist — at least, not to its full potential.
“There are elements of the metaverse that are happening, but the metaverse itself is not open-ended like the metaverse will need to be,” Donally says. “Immersive experiences layering augmented reality information have been increasing, but it doesn’t mean that the metaverse exists today.”
As school…