Wall Street Journal:
General Mills and Audi paused Twitter ads, and sources say Pfizer and Mondelez have as well, as concern over content moderation grows — Advertisers are concerned about a flurry of executive departures at Twitter and new owner Elon Musk’s plans for content moderation
Wall Street Journal:
Sources: ahead of Elon Musk’s takeover, advertisers on Twitter are concerned about looser content moderation and potential conflicts of interest for auto ads — Marketers are concerned about the Tesla CEO’s stance on content moderation and potential conflicts in auto advertising if the deal for Twitter completes
Mitchell Clark / The Verge:
Apple has “paused ads related to gambling and a few other categories on App Store product pages” after criticism from developers and others — Apple has “paused ads related to gambling and a few other categories on App Store product pages” after developers and commentators criticized …
Todd Spangler / Variety:
Elon Musk seeks to reassure Twitter advertisers, arguing his goal is not “to make more money” and the service “cannot become a free-for-all hellscape” — Mega-billionaire Elon Musk, nearing the finish line in his rocky takeover of Twitter, posted an open letter …
Mark Gurman / Bloomberg:
Sources: Apple paused hiring last month for many jobs outside of R&D, including some corporate functions and hardware and software engineering roles — Apple Inc. has paused hiring for many jobs outside of research and development, an escalation of an existing plan to reduce budgets heading …
Patience Haggin / Wall Street Journal:
Sources: Twitter offers advertisers generous incentives, including matching $500K to $1M in spending in 2022, in a bid to jump start its faltering business — Advertisers booking at least $500,000 in incremental spending would be matched, up to a $1 million cap — Elon Musk Says Twitter Bankruptcy Is a Possibility.
Alex Heath / The Verge:
Source: Twitter is telling advertisers it has added 15M mDAUs since the end of Q2, “crossing the quarter billion mark”; Musk also tweeted user numbers were up — Twitter’s daily user growth hit “all-time highs” during the first full week of Elon Musk owning the platform …
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