Netflix says its Basic with Ads tier will cost $6.99 per month and launch on November 3, 2022 in 12 countries, including the US, Australia, Germany, and the UK (Charles Pulliam-Moore/The Verge)

Jay Peters / The Verge:
Hands-on with Netflix’s Basic with Ads: while most shows have pre-roll ads, mid-roll ads are more unpredictable; many popular shows are locked to higher tiers  —  Clicking into something on Netflix’s new ads tier is a roll of the dice: you never know how many ads you might have to sit through.

Todd Spangler / Variety:
Sources: Netflix’s ad-supported tier may debut on Nov. 1 in markets including Canada, France, Germany, UK, and US; the date was moved to beat Disney+’s Dec. 8  —  Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch …

Wall Street Journal:
Memo: Netflix told ad buyers the company expects its ad-supported tier to reach 4.4M unique viewers globally in 2022, and ~40M by Q3 2023, with 13.3M in the US  —  Streaming giant shared projections for ‘unique viewers’ across a dozen launch markets with ad buyers

Lucas Shaw / Bloomberg:
How Netflix plans to fight slowing growth, including via an ad-supported tier; Netflix accounts for ~8% of all TV viewership in the US, the most of any network  —  Around noon on Wednesday, March 16, hundreds of Netflix Inc. employees gathered on the second floor of the Anaheim Hilton Hotel expecting to hear good news.

Suzanne Vranica / Wall Street Journal:
Sources: Netflix seeks to charge brands ~$65 for 1,000 viewers on its ad-supported tier, more than most other services, with an annual $20M brand spending cap  —  Streaming giant aims for Nov. 1 launch of ad-supported tier, ad buyers say  —  Netflix Inc. NFLX 1.32%▲ …

Wall Street Journal:
Netflix begins rolling out its Basic with Ads tier; sources say licensing negotiations with Disney, Comcast, Sony, Warner Bros., and Lions Gate are ongoing  —  Disney, NBCU and Sony are among the companies still negotiating licensing with the streaming service