How Netflix plans to fight slowing growth, including via an ad-supported tier; Netflix accounts for ~8% of all TV viewership in the US, the most of any network (Lucas Shaw/Bloomberg)

Wall Street Journal:
Memo: Netflix told ad buyers the company expects its ad-supported tier to reach 4.4M unique viewers globally in 2022, and ~40M by Q3 2023, with 13.3M in the US  —  Streaming giant shared projections for ‘unique viewers’ across a dozen launch markets with ad buyers

Todd Spangler / Variety:
Sources: Netflix’s ad-supported tier may debut on Nov. 1 in markets including Canada, France, Germany, UK, and US; the date was moved to beat Disney+’s Dec. 8  —  Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch …

Lucas Shaw / Bloomberg:
How Indonesia’s premium streaming video service Vidio is outperforming Netflix and Disney+ in terms of consumption in the world’s fourth most populous country  —  Good morning from Seoul, where I’ll spend the week trying to better understand how South Korea became a global hub of pop culture.

Jennifer Maas / Variety:
Amazon says The Rings of Power’s first two episodes drew 25M viewers globally in its first day, revealing viewership for a Prime Video series for the first time  —  Amazon broke a long-held precedent Saturday by revealing viewership data for a Prime Video series for the first time ever …

Suzanne Vranica / Wall Street Journal:
Sources: Netflix seeks to charge brands ~$65 for 1,000 viewers on its ad-supported tier, more than most other services, with an annual $20M brand spending cap  —  Streaming giant aims for Nov. 1 launch of ad-supported tier, ad buyers say  —  Netflix Inc. NFLX 1.32%▲ …

Lucas Shaw / Bloomberg:
Analysis: Amazon is projected to spend ~$15B on programming including sports in 2022, ahead of Netflix’s $13.6B, Disney+’s $9.5B, and Apple’s $6B  —  Good afternoon from Los Angeles.  I am headed to Singapore and Seoul at the end of the month.  If there is anyone I should meet while I am there …