Salt Lake City-based Zartico, which offers analytics and visualizations to government-affiliated tourism boards, raised a $20M Series A led by Arthur Ventures (Kyle Wiggers/TechCrunch)
Kyle Wiggers / TechCrunch:
Salt Lake City-based Zartico, which offers analytics and visualizations to government-affiliated tourism boards, raised a $20M Series A led by Arthur Ventures — Despite representing 10% of the world’s GDP, the tourism industry has been one of the last to embrace big data and analytics.