Nielsen says Amazon Prime’s first Thursday NFL game averaged 13.03M viewers while Amazon says it had 15.3M viewers; Amazon guaranteed advertisers 12.5M (Rick Porter/The Hollywood Reporter)

Rick Porter / The Hollywood Reporter:
Nielsen says Amazon Prime’s first Thursday NFL game averaged 13.03M viewers while Amazon says it had 15.3M viewers; Amazon guaranteed advertisers 12.5M  —  Nielsen says 13 million viewers watched the Sept. 15 contest on Prime Video and local over-the-air affiliates.

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Amazon unveils new Prime Air delivery drone MK30, claiming it is 25% quieter and can handle high temperatures and light rain, due to come into service in 2024 (Umar Shakir/The Verge)

Umar Shakir / The Verge:
Amazon unveils new Prime Air delivery drone MK30, claiming it is 25% quieter and can handle high temperatures and light rain, due to come into service in 2024  —  Amazon is building a better drone that should help chart a course for the company’s Prime Air delivery service after the project …

Sources: Twitter offers advertisers generous incentives, including matching $500K to $1M in spending in 2022, in a bid to jump start its faltering business (Patience Haggin/Wall Street Journal)

Patience Haggin / Wall Street Journal:
Sources: Twitter offers advertisers generous incentives, including matching $500K to $1M in spending in 2022, in a bid to jump start its faltering business  —  Advertisers booking at least $500,000 in incremental spending would be matched, up to a $1 million cap  —  Elon Musk Says Twitter Bankruptcy Is a Possibility.

Bruce Willis refutes a report that he sold his digital likeness rights to Deepcake, which confirms and says the company created his “digital twin” for 2021 ads (Ryan Gajewski/The Hollywood Reporter)

Ryan Gajewski / The Hollywood Reporter:
Bruce Willis refutes a report that he sold his digital likeness rights to Deepcake, which confirms and says the company created his “digital twin” for 2021 ads  —  Recent reports claimed that the star had become the first Hollywood figure to sell his rights to a company …

Filings: FTX, Alameda, and other affiliates have $1.2B in cash reserves, below the $3.1B owed to the top 50 creditors; Alameda’s reserves are largest at ~$393M (Eliza Gkritsi/CoinDesk)

Eliza Gkritsi / CoinDesk:
Filings: FTX, Alameda, and other affiliates have $1.2B in cash reserves, below the $3.1B owed to the top 50 creditors; Alameda’s reserves are largest at ~$393M  —  The bankrupt crypto exchange FTX owes around $3.1 billion to its top 50 creditors.  —  The various divisions …

Google unveils Imagen Video, a text-to-video AI generator trained on 14M video-text pairs, 60M image-text pairs, and the public LAION-400M image-text dataset (Kyle Wiggers/TechCrunch)

Kyle Wiggers / TechCrunch:
Google unveils Imagen Video, a text-to-video AI generator trained on 14M video-text pairs, 60M image-text pairs, and the public LAION-400M image-text dataset  —  Not to be outdone by Meta’s Make-A-Video, Google today detailed its work on Imagen Video, an AI system that can generate video clips given …