Salesforce announces Genie, a new real-time data integration model for the entire Salesforce platform that it claims will lead to better customer experiences (Ron Miller/TechCrunch)
Ron Miller / TechCrunch:
Salesforce announces Genie, a new real-time data integration model for the entire Salesforce platform that it claims will lead to better customer experiences — The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time.