Sarah Perez / TechCrunch:
YouTube unveils Creator Music in beta, which lets creators browse a catalog and use songs by buying rights or sharing revenue, debuting in the US this fall — In addition to the groundbreaking news that YouTube would begin to monetize Shorts videos and revamp its Partner Program …
Karissa Bell / Engadget:
YouTube plans to expand its Partners Program to give a 45% cut of Shorts ad revenue to creators that have 10M views on Shorts within a 90-day period — YouTube just announced a major change to its Partner Program that will allow its short-form video creators to make a lot more money from its platform.
Sarah Perez / TechCrunch:
Responding to user feedback, YouTube splits video content into three tabs on channel pages: Videos, Shorts, and Live — YouTube is rolling out a change impacting how videos appear on its platform. The company today announced a redesign that now splits video content into three different tabs …
Abner Li / 9to5Google:
YouTube releases its 2022 recap for the US, highlighting the most-watched videos, top creators, breakout stars, top songs, and global top ads — Following the Music Recap earlier this week, YouTube is revealing the top trending videos of 2022 and other lists that more or less serve as a stand in for Rewind.
Todd Spangler / Variety:
May 2022 survey of non-professional creators in nine regions: 48% monetize content, including 53% in the US; 77% of those who monetize started in the past year — A study funded by Adobe sheds new light on the creator economy, indicating that not only are a large number of people earning money …
David Pierce / The Verge:
An interview with YouTube Shorts Director of Product Management Todd Sherman on UI challenges as YouTube rolls out the TikTok competitor to its TV apps — YouTube Shorts is working. That much Todd Sherman knows for sure. Sherman, the product manager behind YouTube’s endless-scrolling …
Amanda Silberling / TechCrunch:
YouTube rolls out narration voiceovers for Shorts on iOS, a popular feature on TikTok — YouTube Shorts continues to compete with TikTok by adding loads of new features that are popular on the other app. Today, the Google-owned platform is rolling out a narration voiceover feature on iOS, a tool that is already often used on TikTok.
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