Memo to staff: Adam Mosseri says its surveys of creators show Instagram lags behind TikTok and YouTube on the most important creator satisfaction dimensions (The Information)

Alex Barinka / Bloomberg:
The head of Instagram Adam Mosseri talks about balancing the urgency to make Reels work for Meta and not making “any mistakes by pushing too hard or too fast”  —  As Meta Platforms Inc. pursues an expensive, unproven metaverse strategy, success will depend in part on whether Instagram can pay the bills.

Sarah Perez / TechCrunch:
YouTube unveils Creator Music in beta, which lets creators browse a catalog and use songs by buying rights or sharing revenue, debuting in the US this fall  —  In addition to the groundbreaking news that YouTube would begin to monetize Shorts videos and revamp its Partner Program …

Aisha Malik / TechCrunch:
Meta updates Stars on Facebook including testing automatic onboarding for creators, bringing Stars to images and text, and Stars Party to Facebook Reels  —  Meta announced today that’s introducing a number of new creator updates across Instagram and Facebook.

Jennifer A. Kingson / Axios:
Surveys of ~16,000 US adults per brand shows that 86% Gen Z adults have a “somewhat” or “very” favorable opinion of YouTube, 73% of Instagram, and 69% of TikTok  —  The youngest generation of adults is so crazy for tech companies that YouTube, Google …

Adnan Bhat / Rest of World:
Experts: India’s TikTok clones like Moj and Josh have failed to replicate TikTok’s success, and Instagram and YouTube will take over India’s short-video segment  —  Creators are instead gravitating toward Instagram and YouTube, which may eventually be the winners in the Indian short-video segment.

Kaya Yurieff / The Information:
Pinterest says it is ending the creator rewards program that it launched in 2021, which offered cash bonuses when creators completed certain goals  —  Pinterest is ending its creator rewards program, which offered cash bonuses when creators completed goals such as hitting certain engagement metrics, The Information is first to report.