Memo: Netflix told ad buyers the company expects its ad-supported tier to reach 4.4M unique viewers globally in 2022, and ~40M by Q3 2023, with 13.3M in the US (Wall Street Journal)
Wall Street Journal:
Memo: Netflix told ad buyers the company expects its ad-supported tier to reach 4.4M unique viewers globally in 2022, and ~40M by Q3 2023, with 13.3M in the US — Streaming giant shared projections for ‘unique viewers’ across a dozen launch markets with ad buyers