Amazon says its new “Tailored Audiences” tool, available to all US sellers in early 2023, will let brands and merchants send marketing emails to shoppers (Spencer Soper/Bloomberg)

Spencer Soper / Bloomberg:
Amazon says its new “Tailored Audiences” tool, available to all US sellers in early 2023, will let brands and merchants send marketing emails to shoppers  —  Amazon.com Inc. will let brands and merchants send marketing emails to shoppers, a risky bid to boost sales that could inundate inboxes with spam.

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Insider Intelligence projects US online sales to rise just 9.4% to $1T in 2022, the first single-digit YoY growth, including slower Amazon sales, up 9% to $400B (Spencer Soper/Bloomberg)

Spencer Soper / Bloomberg:
Insider Intelligence projects US online sales to rise just 9.4% to $1T in 2022, the first single-digit YoY growth, including slower Amazon sales, up 9% to $400B  —  Amazon.com Inc. sellers are bracing for a bleak holiday shopping season as inflation-bitten consumers curb their spending.

Numerator: during Amazon’s second Prime Day, the average US order size was $46.44, down 23% from the July Prime Day, mostly comprising household essentials (Spencer Soper/Bloomberg)

Spencer Soper / Bloomberg:
Numerator: during Amazon’s second Prime Day, the average US order size was $46.44, down 23% from the July Prime Day, mostly comprising household essentials  —  Amazon.com Inc. shoppers are largely skipping pricey purchases during the company’s Prime sale sequel — favoring pantry items …

Amazon announces the US launch of Veeqo, a shipping software that lets sellers connect their sales channels and access discounts on UPS, USPS, DHL, and FedEx (Paul Hill/Neowin)

Paul Hill / Neowin:
Amazon announces the US launch of Veeqo, a shipping software that lets sellers connect their sales channels and access discounts on UPS, USPS, DHL, and FedEx  —  Amazon has announced that it’s launching a new version of Veeqo in the United States.  Veeqo is a multichannel shipping service …

Google is launching a pilot program to keep emails from political campaigns from going to users’ spam folders this week, following pressure from politicians (Ashley Gold/Axios)

Ashley Gold / Axios:
Google is launching a pilot program to keep emails from political campaigns from going to users’ spam folders this week, following pressure from politicians  —  Google is launching a pilot program to keep emails from political campaigns from going to users’ spam folders this week, the company told Axios.

Source: nearly a month after Google launched a pilot to keep political campaign emails from going to Gmail’s spam folder, RNC hasn’t joined or applied to it (Makena Kelly/The Verge)

Makena Kelly / The Verge:
Source: nearly a month after Google launched a pilot to keep political campaign emails from going to Gmail’s spam folder, RNC hasn’t joined or applied to it  —  With only weeks until Election Day, the Republican National Committee is escalating its war over Gmail’s spam filters in what critics deem …