Apple Watch Ultra is a serious challenge to Garmin, which dominates the premium active wearables market, and its usability could erode Garmin’s position (Thomas Ricker/The Verge)
Thomas Ricker / The Verge:
Apple Watch Ultra is a serious challenge to Garmin, which dominates the premium active wearables market, and its usability could erode Garmin’s position — Apple begins slow-rolling its way onto Garmin’s lucrative turf — I had a funny feeling watching yesterday’s announcement of the Apple Watch Ultra: I’ve seen this show before.