After India’s TikTok ban, Meta and Google are battling for the lead in the country’s short-video app economy that could generate up to $19B in sales by 2030 (Bloomberg)
Bloomberg:
After India’s TikTok ban, Meta and Google are battling for the lead in the country’s short-video app economy that could generate up to $19B in sales by 2030 — Prateek Bhardwaj broke out as a social media star on TikTok’s short-video platform, drawing in close to a million followers and a slew of big-brand endorsements.