Wall Street Journal:
Sources: as subscriber growth slows, Netflix scours its business to cut costs, including managing cloud spend, limiting corporate swag, and hiring junior staff — The streaming giant seeks to impose more financial discipline as growth stagnates — As Netflix Inc. NFLX 1.67%▲ …
Todd Spangler / Variety:
Netflix plans to stop sharing projected subscriber numbers in its earnings starting in Q4 2022, instead stressing new revenue streams like ads and paid sharing — Netflix will no longer share projected subscriber targets in upcoming earnings reports — a closely tracked metric among investors …
Suzanne Vranica / Wall Street Journal:
Sources: Netflix seeks to charge brands ~$65 for 1,000 viewers on its ad-supported tier, more than most other services, with an annual $20M brand spending cap — Streaming giant aims for Nov. 1 launch of ad-supported tier, ad buyers say — Netflix Inc. NFLX 1.32%▲ …
Lucas Shaw / Bloomberg:
How Netflix plans to fight slowing growth, including via an ad-supported tier; Netflix accounts for ~8% of all TV viewership in the US, the most of any network — Around noon on Wednesday, March 16, hundreds of Netflix Inc. employees gathered on the second floor of the Anaheim Hilton Hotel expecting to hear good news.
Alex Cranz / The Verge:
Netflix, HBO Max, and other streaming services scale back on experimental content that caters to smaller audiences, amid rising costs and increased competition — For a few years, there was a boon of content, and we were all wonderfully spoiled. And now that’s over. — It’s over.
Alex Cranz / The Verge:
Netflix, HBO Max, and other streaming services scale back on experimental content that caters to smaller audiences, amid rising costs and increased competition — For a few years, there was a boon of content, and we were all wonderfully spoiled. And now that’s over. — It’s over.
Wall Street Journal:
Sources: Netflix plans to expand its pre-release content screening program, the Netflix Preview Club, from 2,000+ users to tens of thousands in early 2023 — Streaming giant plans global expansion of program that helped make ‘Don’t Look Up’ less serious — Netflix’s Turbulent Year: How It Reversed Subscriber Losses
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